Confidence, created.
Your digital assistant for perfect hair color formulas. Discover inspiration, create custom formulas, and build your collection—all in one beautiful app.
Create perfect formulas in seconds
From inspiration to application, FormulaFinder guides you through every step of the color creation process.
Find inspiration
Browse thousands of hair color looks or upload your own reference photos to find exactly what you're looking for.
Get your formula
Receive detailed formulas with exact measurements, ratios, and application techniques tailored to your preferred brands.
Save and organize
Build your personal collection of formulas, track your history, and access your favorites anytime, anywhere.
Everything you need in one place
FormulaFinder brings together inspiration, formulation, and organization into a seamless experience designed for professional stylists.
Visual search
Upload any hair color photo and instantly find matching formulas and similar looks.
Brand flexibility
Work with your preferred hair color brands—formulas adapt to the products you already use.
Smart collections
Organize formulas by client, technique, or season. Your entire color library at your fingertips.
Built for stylists who care about craft
Whether you're perfecting your technique or building your business, FormulaFinder adapts to your needs.
Salon owners
Standardize formulas across your team and maintain consistent quality for every client.
Master colorists
Push creative boundaries with instant access to inspiration and precise formula development.
New stylists
Learn from detailed formulas and build confidence with proven techniques and clear guidance.
Freelance artists
Access professional tools and your entire formula library wherever your work takes you.
Start creating better color today
Join stylists who are discovering new possibilities and perfecting their craft with FormulaFinder.