Privacy Policy

Last updated: 8/19/2025

1. Introduction

Formula Finder Pro LLC ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Formula Finder service (the "Service"). This policy complies with the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).

2. Information We Collect

Personal Information

  • Name and contact information (email address, phone number)
  • Professional information (salon name, license information)
  • Account credentials and preferences
  • Payment and billing information

Usage Information

  • Hair color formulas and preferences
  • Photos uploaded for color matching
  • Chat conversations with our AI assistant
  • Usage patterns and feature interactions

Technical Information

  • IP address and device information
  • Browser type and version
  • Cookies and similar tracking technologies
  • Log files and analytics data

3. How We Use Your Information

  • Provide and improve our AI-powered formula recommendations
  • Process your account registration and manage your profile
  • Enable photo-based color matching and visual search features
  • Maintain your formula history and collections
  • Send service updates and promotional communications (with consent)
  • Analyze usage patterns to enhance user experience
  • Ensure security and prevent fraud
  • Comply with legal obligations

4. Legal Basis for Processing (GDPR)

We process your personal data based on the following legal grounds:

  • Contract Performance: To provide our services as agreed
  • Legitimate Interest: To improve our services and ensure security
  • Consent: For marketing communications and optional features
  • Legal Obligation: To comply with applicable laws

5. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

  • Service Providers: Third-party vendors who assist in providing our services
  • Business Transfers: In connection with mergers, acquisitions, or asset sales
  • Legal Requirements: When required by law or to protect our rights
  • Consent: When you explicitly authorize sharing

6. Your Rights

GDPR Rights (EU Residents)

  • Access: Request copies of your personal data
  • Rectification: Correct inaccurate or incomplete data
  • Erasure: Request deletion of your personal data
  • Portability: Receive your data in a structured format
  • Restriction: Limit how we process your data
  • Objection: Object to processing based on legitimate interests
  • Withdraw Consent: Revoke consent for processing

CCPA Rights (California Residents)

  • Know: Request information about data collection and use
  • Delete: Request deletion of personal information
  • Opt-Out: Opt-out of the sale of personal information
  • Non-Discrimination: Equal service regardless of privacy choices

To exercise these rights, contact us at privacy@formulafinderpro.com

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes encryption, secure servers, and regular security assessments.

8. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Formula data and collections are retained while your account is active and for a reasonable period thereafter.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers, including Standard Contractual Clauses approved by the European Commission.

10. Cookies and Tracking

We use cookies and similar technologies to enhance your experience, analyze usage, and provide personalized content. You can manage cookie preferences through your browser settings. Essential cookies required for service functionality cannot be disabled.

11. Children's Privacy

Our Service is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware of such collection, we will take steps to delete the information promptly.

12. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes by email or through our Service. Your continued use of the Service after such modifications constitutes acceptance of the updated policy.

13. Contact Information

Formula Finder Pro LLC
Data Protection Officer
Email: privacy@formulafinderpro.com
Phone: 1-800-FORMULA

For GDPR-related inquiries, you may also contact your local data protection authority.